Posts Tagged ‘Marketing’

 

Minicards: A business card alternative – 9. June, 2008

I recently ordered the minicards that Moo.com offers. They are very small business card replacement. Moo has a great web site that makes customizing your cards extremely easy. As a small business owner, I think these are a great way to set yourself and business apart. Their size is completely unique. Each and every time I hand one out, it starts a conversation and allows me to tell someone the story about how and why I use them. Make an effort to be creative, but tasteful, in unique ways to promote your business.

MOO MiniCards. Postcards. Stickers. Make your business stand out. Create unique cards easily using your own photos and designs.

Is Fiji water really worth the extra money? – 4. June, 2008

Today was my first time trying Fiji bottled water. The results: It tastes the same as any other bottled water.

On the flip side, I’ve met people that swear that it is the greatest H2O to hit a bottle near you. This is fascinating to me as I believe that it “tastes better” to certain consumers because of the prestige. Fiji water is the Mercedes of bottled water. Take a minute and think about what you could do to make your product or service worth a premium. Sony, Ferrari, and Rolex have done it. Sometimes a small change in packaging or rebranding can bring your brand to that level. What is stopping you from bringing your company to a prestigious audience that loves your product?