My Blackberry Curve has a nice big screen that I like to be able to keep protected. After trying a few cheap options that fell off in no time, I decided to order something that cost a little bit more. At first I was a little worried about spending $25 for a full-body clear thingy for my phone. After I put it on and have been using it for awhile, I’m extremely impressed with the results. The on I ended up with is the full body cover from . The cover is a tad thick compared with some of the other ones on the market, however, it is practically bullet proof. I’d definitely recommend you give it try for your phone. I can only imagine how well it would protect an iPhone.
Today was my first time trying Fiji bottled water. The results: It tastes the same as any other bottled water.
On the flip side, I’ve met people that swear that it is the greatest H2O to hit a bottle near you. This is fascinating to me as I believe that it “tastes better” to certain consumers because of the prestige. Fiji water is the Mercedes of bottled water. Take a minute and think about what you could do to make your product or service worth a premium. Sony, Ferrari, and Rolex have done it. Sometimes a small change in packaging or rebranding can bring your brand to that level. What is stopping you from bringing your company to a prestigious audience that loves your product?
During a recent run through my Google Reader feeds, I read a very interesting post by the folks over at Bruce Clay. It really makes you think about some of the sites or businesses that you run across that you have never heard of. I just met one of my friend’s downtown for lunch and noticed a whole slew of businesses on Main Street that neither of us knew were even there. We had a great pizza and a good experience at the restaurant we ate yet, however, we wondered why we had never heard of it prior to that day we drove by and decided to swing in for a slice.
Take a step back and ask yourself: Do your customer’s even know that you show up every day to pour your life into your business? If not, how can you change that and prove that your business if going to be a hit? Maybe it is time to quit running that TV campaign and try a grassroots type of campaign. Or it could be time to quit all together and get out of the Dip.
Over that past several months, I have made some purchases of drastically different products and both came with an amazing customer experience. The two purchases were a Coach wallet at the Forum Shop in Las Vegas and a 2005 Nissan Maxima from a Lexus Dealership in my area. The first post will be about the Coach wallet and a watch for a follow up post about the car.
Going to make both of these purchases I had a preconceived notion of how I would be treated at both stores. During my trip with the guys in Las Vegas, I decided it’d be nice to get something for my wife. I ended up at Coach and had a great experience with the saleswoman. I told her exactly what I was looking for, a simple black wallet, and she gave me some options and helped me check out and gift wrap it. She did this all without being pushy or trying to up sell me on extras. While this was a great shopping experience, it was became remarkable (i.e. Purple Cow) a few days after I got home. A few days later I received an envelope in the mail from Coach. To my surprise it was a HANDWRITTEN thank you note from my saleswoman (scanned image to come soon). I think my jaw hit the floor.
The experience was great, it left me wanting to tell all my friends and tell them about how great it is to be a Coach customer. Now that I’m a customer, they also send me "customer loyalty specials." It is amazing how something so simple has turned me into a repeat customer. Because of my experience, I found myself waiting in line during this holiday season to make another over-priced purchase for my wife. Between the experience and loyalty specials, I couldn’t resist the opportunity to try it again.
Nice job Coach! Keep up the great follow up, this is what great marketable customer service is all about.
