During a recent run through my Google Reader feeds, I read a very interesting post by the folks over at Bruce Clay. It really makes you think about some of the sites or businesses that you run across that you have never heard of. I just met one of my friend’s downtown for lunch and noticed a whole slew of businesses on Main Street that neither of us knew were even there. We had a great pizza and a good experience at the restaurant we ate yet, however, we wondered why we had never heard of it prior to that day we drove by and decided to swing in for a slice.
Take a step back and ask yourself: Do your customer’s even know that you show up every day to pour your life into your business? If not, how can you change that and prove that your business if going to be a hit? Maybe it is time to quit running that TV campaign and try a grassroots type of campaign. Or it could be time to quit all together and get out of the Dip.
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